Now that you’ve completed Automatic Targeting for Books with Amazon Advertising’s Sponsored Ads and let the ad run for a while, it’s time to manage the ad. No, you can’t just set it and forget it. There are a number of things you’ll need to do on a regular basis to make sure the ad delivers results. NOTE: If you haven’t set up an ad on Amazon yet, click on the title above and set … Read more
Sponsored Products ads are the type of Amazon ad that authors use to create book ads. Automatic Targeting is one of the ad types, and it is the easiest ad to create. Because automatic targeted ads require little to no planning, these are the perfect starter ads for authors new to advertising on Amazon. It is important to note that automatic targeting is one of the least effective ads because you have little control over … Read more
Amazon makes it easy for you to access their ads platform from a number of places. The Amazon Advertising dashboard is where you will create new ads and manage existing ads. In this checklist you will access the website and set up your account for the first time. There are also instructions on how to access Amazon Advertising from KDP and Author central. Amazon Ads Website In this section you will access amazonads.com and set … Read more
If you have an Amazon Author Central account, you’ve probably seen an Amazon Advertising box in the Reports + Marketing section. This is a perfect option for traditionally published authors who don’t have a KDP (Kindle Direct Publishing) account. And it’s quite essential for an author to have an Amazon Advertising account because, as you’ll hear me say over and over again, you won’t sell books on Amazon unless you advertise. You might be afraid … Read more