Nobody Cares About Your Book Until You Give Them a Reason To
Let’s start with the uncomfortable truth. Nobody cares that you wrote a book. Sure, writing a book is an accomplishment—but it’s not a selling point. Readers don’t buy books to celebrate you. They buy books for what the book does for them. Once you understand that, everything about your marketing gets easier and far more effective. “I Wrote a Book!” Is Not a Hook “I wrote a book!” is an announcement. Not a reason to … Read more