One of the first questions I ask business owners who want to write a book is simple: “Who is your reader?” The answer often sounds something like this: While that may sound inclusive, it’s one of the fastest ways to write a book that connects with no one. The more broadly you write, the more generic your message becomes, and generic books are easy to ignore. You Can’t Solve Every Problem Every reader picks up … Read more
One of the first questions business owners ask when they decide to write a book is: “Should I self-publish or pursue a traditional publisher?” It’s a fair question. After all, traditional publishing has long been viewed as the gold standard, while self-publishing was once considered a last resort. But the publishing world has changed dramatically. Today, many successful business owners choose to self-publish, while others pursue traditional publishing for the opportunities it can provide. The … Read more
Many business owners spend months writing a book and only a few hours thinking about the title. Unfortunately, readers often do the exact opposite. Before they read your introduction, browse your table of contents, or learn anything about your expertise, they see the title. In a matter of seconds, they decide whether the book sounds relevant, useful, or worth investigating further. That’s why a good business book title has two jobs: it has to sell … Read more
Most business owners think sitting down and writing the initial first draft is the hard part. The real hard part is turning that draft into a book someone actually wants to read. That’s where revision comes in. Unfortunately, revision or editing has a terrible reputation. Many authors imagine endless rounds of edits, red ink, and someone telling them everything they wrote is wrong. In reality, the revision process is where the real book finally begins … Read more
One of the biggest obstacles to writing a business book has nothing to do with time, publishing, or marketing. It’s identity. Many business owners never start because they don’t think of themselves as writers. They say things like: Here’s the good news: You don’t need to feel like a writer to write a useful business book. In fact, many of the best business books are written by people who never considered themselves writers at all. … Read more
Let’s start with an uncomfortable truth: Most business books fail. Not because the author lacks expertise, the topic isn’t valuable, or nobody wants the information. They fail because they’re difficult to read, impossible to apply, and quickly forgotten. Readers don’t finish them or recommend them or take action because of them. And ultimately, they don’t remember much about them at all. The good news? Most of these failures are entirely avoidable. After working with authors … Read more
One of the biggest mistakes business owners make when writing a book is misunderstanding the job of the book itself. They spend months—or years—writing, editing, publishing, and promoting a book, only to be disappointed when it doesn’t generate significant sales or transform their business overnight. The problem usually isn’t the book. The problem is the expectation. Many business owners believe their book is supposed to be the product. In reality, a business book is usually … Read more
There’s a moment every business owner hits after publishing their book. You upload it. You announce it. Maybe you even get a few congratulations, a handful of sales, and a tiny spike of excitement. And then… nothing. No flood of clients. No speaking invitations. No magical transformation into “thought leader of the year.” Just a book sitting there. Here’s the truth most people don’t want to hear: Your book was never supposed to be the … Read more
A book about your business is a valuable tool for showcasing your company’s history, values, and achievements. It serves as a testament to your hard work, dedication, and innovation. When creating a book about your business, there are several key elements to include to make it a comprehensive and engaging read for your audience. One of the most important things to include in a book about your business is the historical context of how your … Read more
Most business books don’t fail because people can’t write. They fail because too much time is wasted on the wrong things. If writing your book feels slow, overwhelming, or like it’s never going to be finished… you’re probably stuck in one (or more) of these. Let’s fix that. 1. Endless Editing Loops What it looks like: You rewrite the same chapter over and over, trying to “get it right” before moving on. Why it’s a … Read more
Have you ever considered writing a book but felt overwhelmed by the idea? As a business owner, you already possess a wealth of knowledge and experience that can be shared with a broader audience. Publishing a book is not just about telling your story or sharing your expertise; it’s a powerful tool that can elevate your business to new heights. Here’s why you should take the plunge and how you can make the process smoother. … Read more
Are you an expert in your field, eager to share your knowledge and insights with a wider audience? Have you always dreamt of writing a business book but didn’t know where to start? Look no further! This comprehensive step-by-step guide will provide you with the roadmap you need to transform your expertise into print. From determining your book’s premise and outlining its structure to navigating the complexities of publishing and promotion, this guide covers every essential aspect … Read more
In the ever-changing landscape of the publishing industry, understanding the intricacies of the book business is crucial for authors, publishers, and marketers. But with so many options and factors to consider, how do you navigate the multifaceted world of business book publishing? How do you ensure your book reaches its intended audience and stands out in a crowded market? Introducing the Concept Map of the Book Business, a visual overview of the key components that drive the creation, … Read more
Writing a book for your business can be a rewarding and beneficial endeavor, but it also comes with its own unique set of challenges. From determining the purpose and audience of the book to finding the time and resources to write it, there are many obstacles that business owners and entrepreneurs may face when embarking on this journey. One of the main challenges of writing a book for your business is clearly defining the purpose … Read more
In today’s saturated business landscape, standing out from the competition is crucial. But how can you establish yourself as the go-to authority in your industry? How can you position yourself as the expert who garners respect and attracts opportunities, clients, and partnerships? One powerful approach that can elevate your professional credibility is writing a business book. By sharing your knowledge and insights in a comprehensive and authoritative manner, you can establish yourself as a thought leader and industry authority. … Read more
Maximize Your Influence: Writing a Business Book Learn key strategies for marketing yourself with a business book, writing a book about your business, and mastering authority marketing to boost your professional stature. Are you looking to cement your status as an industry leader, attract new clients, and unlock doors to speaking gigs? Well, penning a business book might just be your golden ticket. But before you dive into the deep end, let’s chat about what … Read more
Selecting the right topic for your business book is crucial to its success. A well-chosen topic not only showcases your expertise but also resonates with your target audience and fills a gap in the market. Here’s a step-by-step guide to help you choose the perfect topic for your business book. 1. Identify Your Area of Expertise Start by reflecting on your professional experience and skills. What unique insights or knowledge do you possess? Consider: Your … Read more
With so many competitors out there, how do you stand out amongst business owners in your field? How about writing a business book? At the very least, having a book you can hand to a potential client puts you ahead of those who haven’t published. Also consider that the book you write is your personal touch on your area of expertise. It’s your glorified business card, and it tells customers why they should do business … Read more