business writing

10 Ways to Find Your Unique Angle When Outlining Your Business Book

One of the biggest mistakes business owners make is assuming they need a completely original idea before writing a business book. Very few business topics are truly new. There are already books on leadership, marketing, sales, customer service, finance, real estate, coaching, consulting, and just about every other business subject imaginable. Your goal isn’t to invent a new topic, it’s to present your expertise in a way that only you can. Your unique angle comes … Read more

How to Sell Your Services Without Turning Your Book Into a Sales Pitch

One of the biggest fears business owners have about writing a book is sounding like a salesperson. They’re afraid readers will think every chapter is leading to a pitch. They’re worried they’ll come across as self-serving instead of helpful. Ironically, the opposite often happens. They work so hard to avoid selling that they never mention their business at all. Somewhere between a constant sales pitch and complete silence is the sweet spot. The best business … Read more

Make Your Business Book Work for Your Business

One of the biggest mistakes business owners make isn’t writing the wrong book. It’s forgetting to connect the book back to the business. I’ve seen it happen over and over. A business owner spends months writing a helpful, informative book. They publish it, celebrate the launch, and then… nothing. Readers finish the last chapter and close the book without: The book becomes the end of the relationship instead of the beginning. A business book should … Read more

The Secret to Writing Business Book Examples That Actually Teach

One of the easiest ways to improve a business book is also one of the most overlooked. When you add examples for whatever you’re teaching, readers move from understanding a concept to seeing how it works in the real world. Without examples, a business book often feels abstract. With strong examples, readers begin to think, “I can actually do this.” The difference isn’t simply having more examples, it’s having better ones. Examples Should Explain, Not … Read more

Why Every Chapter in Your Business Book Needs a Clear Point

One of the easiest ways to lose a reader is to make them wonder: “What was the point of that chapter?” It happens more often than you might think. A chapter starts with an interesting story, wanders through several related ideas, includes a few personal experiences, and eventually comes to an end. While the information was correct, the problem is that the reader finished the chapter without a clear takeaway. Every chapter in a business … Read more

Why “I Help Everyone” Will Kill Your Book

One of the first questions I ask business owners who want to write a book is simple: “Who is your reader?” The answer often sounds something like this: While that may sound inclusive, it’s one of the fastest ways to write a book that connects with no one. The more broadly you write, the more generic your message becomes, and generic books are easy to ignore. You Can’t Solve Every Problem Every reader picks up … Read more

5 Differences Between Self-Publishing and Traditional Publishing for Business Owners

One of the first questions business owners ask when they decide to write a book is: “Should I self-publish or pursue a traditional publisher?” It’s a fair question. After all, traditional publishing has long been viewed as the gold standard, while self-publishing was once considered a last resort. But the publishing world has changed dramatically. Today, many successful business owners choose to self-publish, while others pursue traditional publishing for the opportunities it can provide. The … Read more

5 Reasons Your Book Title Has to Sell and Tell

Many business owners spend months writing a book and only a few hours thinking about the title. Unfortunately, readers often do the exact opposite. Before they read your introduction, browse your table of contents, or learn anything about your expertise, they see the title. In a matter of seconds, they decide whether the book sounds relevant, useful, or worth investigating further. That’s why a good business book title has two jobs: it has to sell … Read more

Why Revision Is Where the Real Book Shows Up

Most business owners think sitting down and writing the initial first draft is the hard part. The real hard part is turning that draft into a book someone actually wants to read. That’s where revision comes in. Unfortunately, revision or editing has a terrible reputation. Many authors imagine endless rounds of edits, red ink, and someone telling them everything they wrote is wrong. In reality, the revision process is where the real book finally begins … Read more

How to Start Writing When You Don’t Feel Like a Writer

One of the biggest obstacles to writing a business book has nothing to do with time, publishing, or marketing. It’s identity. Many business owners never start because they don’t think of themselves as writers. They say things like: Here’s the good news: You don’t need to feel like a writer to write a useful business book. In fact, many of the best business books are written by people who never considered themselves writers at all. … Read more

The 6 Mistakes That Make Most Business Books Useless

Let’s start with an uncomfortable truth: Most business books fail. Not because the author lacks expertise, the topic isn’t valuable, or nobody wants the information. They fail because they’re difficult to read, impossible to apply, and quickly forgotten. Readers don’t finish them or recommend them or take action because of them. And ultimately, they don’t remember much about them at all. The good news? Most of these failures are entirely avoidable. After working with authors … Read more

What Is a Business Book Really Supposed to Do?

One of the biggest mistakes business owners make when writing a book is misunderstanding the job of the book itself. They spend months—or years—writing, editing, publishing, and promoting a book, only to be disappointed when it doesn’t generate significant sales or transform their business overnight. The problem usually isn’t the book. The problem is the expectation. Many business owners believe their book is supposed to be the product. In reality, a business book is usually … Read more

Your Book Is Not the Business: What a Business Book Is Actually Supposed to Do

There’s a moment every business owner hits after publishing their book. You upload it. You announce it. Maybe you even get a few congratulations, a handful of sales, and a tiny spike of excitement. And then… nothing. No flood of clients. No speaking invitations. No magical transformation into “thought leader of the year.” Just a book sitting there. Here’s the truth most people don’t want to hear: Your book was never supposed to be the … Read more

What to Include in a Business Book

A book about your business is a valuable tool for showcasing your company’s history, values, and achievements. It serves as a testament to your hard work, dedication, and innovation. When creating a book about your business, there are several key elements to include to make it a comprehensive and engaging read for your audience. One of the most important things to include in a book about your business is the historical context of how your … Read more

The 5 Biggest Time Wasters When Writing a Business Book (And How to Cut Them Fast)

Most business books don’t fail because people can’t write. They fail because too much time is wasted on the wrong things. If writing your book feels slow, overwhelming, or like it’s never going to be finished… you’re probably stuck in one (or more) of these. Let’s fix that. 1. Endless Editing Loops What it looks like: You rewrite the same chapter over and over, trying to “get it right” before moving on. Why it’s a … Read more

Unlock Your Business’s Potential: The Power of Publishing Your First Book

Have you ever considered writing a book but felt overwhelmed by the idea? As a business owner, you already possess a wealth of knowledge and experience that can be shared with a broader audience. Publishing a book is not just about telling your story or sharing your expertise; it’s a powerful tool that can elevate your business to new heights. Here’s why you should take the plunge and how you can make the process smoother. … Read more

Step-by-Step Guide to Writing Your First Business Book

Are you an expert in your field, eager to share your knowledge and insights with a wider audience? Have you always dreamt of writing a business book but didn’t know where to start? Look no further! This comprehensive step-by-step guide will provide you with the roadmap you need to transform your expertise into print. From determining your book’s premise and outlining its structure to navigating the complexities of publishing and promotion, this guide covers every essential aspect … Read more

Navigating the World of Business Book Publishing

In the ever-changing landscape of the publishing industry, understanding the intricacies of the book business is crucial for authors, publishers, and marketers. But with so many options and factors to consider, how do you navigate the multifaceted world of business book publishing? How do you ensure your book reaches its intended audience and stands out in a crowded market? Introducing the Concept Map of the Book Business, a visual overview of the key components that drive the creation, … Read more

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