One of the first questions I ask business owners who want to write a book is simple: “Who is your reader?” The answer often sounds something like this: While that may sound inclusive, it’s one of the fastest ways to write a book that connects with no one. The more broadly you write, the more generic your message becomes, and generic books are easy to ignore. You Can’t Solve Every Problem Every reader picks up … Read more
Many business owners spend months writing a book and only a few hours thinking about the title. Unfortunately, readers often do the exact opposite. Before they read your introduction, browse your table of contents, or learn anything about your expertise, they see the title. In a matter of seconds, they decide whether the book sounds relevant, useful, or worth investigating further. That’s why a good business book title has two jobs: it has to sell … Read more
Many authors believe they need to design their own book cover before hiring a cover artist. In reality, that’s one of the fastest ways to create confusion. Professional cover designers don’t need a rough Photoshop mockup or an AI-generated image. They need direction. Your job isn’t to design the cover. Your job is to explain the story, the audience, and the feeling you want readers to experience. Think of yourself as the creative director, not … Read more
One of the biggest mistakes business owners make when writing a book is misunderstanding the job of the book itself. They spend months—or years—writing, editing, publishing, and promoting a book, only to be disappointed when it doesn’t generate significant sales or transform their business overnight. The problem usually isn’t the book. The problem is the expectation. Many business owners believe their book is supposed to be the product. In reality, a business book is usually … Read more
Memoir creep is real. It starts innocently enough. You sit down to write a business book based on your experience, your expertise, your hard-won lessons, and your professional journey. Then suddenly Chapter 1 begins with your grandmother’s kitchen, your first job, your worst boss, your divorce, your dog, your spiritual awakening, and the time you realized spreadsheets could ruin a person’s soul. Some of that may be meaningful. Some of it may even be interesting. … Read more
You can post every day. You can post beautiful graphics. You can even get likes. And still sell absolutely nothing. That’s not bad luck. That’s a broken strategy. Because posting is activity. Marketing is intention. Most people confuse the two and then wonder why their books, services, or offers just sit there like a corpse no one wants to claim. The Big Lie: “Be Consistent and You’ll Grow” Consistency is great… if you’re consistently doing … Read more
Let’s start with the uncomfortable truth. Nobody cares that you wrote a book. Sure, writing a book is an accomplishment—but it’s not a selling point. Readers don’t buy books to celebrate you. They buy books for what the book does for them. Once you understand that, everything about your marketing gets easier and far more effective. “I Wrote a Book!” Is Not a Hook “I wrote a book!” is an announcement. Not a reason to … Read more
There’s a moment every business owner hits after publishing their book. You upload it. You announce it. Maybe you even get a few congratulations, a handful of sales, and a tiny spike of excitement. And then… nothing. No flood of clients. No speaking invitations. No magical transformation into “thought leader of the year.” Just a book sitting there. Here’s the truth most people don’t want to hear: Your book was never supposed to be the … Read more
Writing a book can be a transformative endeavor for business owners, but it also comes with its own set of unique challenges. These challenges can make the process seem overwhelming and daunting. Here are three main issues that business owners commonly face when embarking on the journey of writing a book: 1. Time Management Business owners often struggle to find the time to write due to their demanding schedules. Balancing the daily operations, meetings, and … Read more
Have you ever considered writing a book but felt overwhelmed by the idea? As a business owner, you already possess a wealth of knowledge and experience that can be shared with a broader audience. Publishing a book is not just about telling your story or sharing your expertise; it’s a powerful tool that can elevate your business to new heights. Here’s why you should take the plunge and how you can make the process smoother. … Read more
Have you ever considered how writing a book could help your business thrive? While it may seem like an unconventional strategy, the truth is that writing a book can be a powerful tool for business growth. By strategically planning and creating a book that offers meaningful and valuable content, you can position yourself as an authority in your industry, attract new clients, and increase revenue. In this article, we will delve into the ways in … Read more
Every once in a while, a piece of art accidentally turns into something else. This cover is a perfect example. This is not a published book. It’s a sample cover, created to show how my horror collage work naturally lends itself to book cover design—especially for dark fantasy, horror, and supernatural fiction. Moody lighting, narrative tension, strong focal imagery… all the ingredients are already there. And yes, this cover was created in Canva. Before anyone … Read more
In this article, we will guide non-fiction authors on the steps they can take to effectively market their business book. From self-publishing tips to cost-effective book marketing strategies, we will provide you with the tools and techniques to increase book sales and promote your book to the right target audience. Key Takeaways: Understanding Your Target Audience Before diving into marketing your business book, it’s crucial to understand your target audience. Identifying who would benefit from … Read more
Now that you’ve got the blueprint for turning your business book into a growth engine from our previous post, let’s talk about what comes next. It’s not just about having a book out there; it’s about leveraging it to its fullest potential. Turn Readers into Clients Think of your book as the ultimate business card. It’s more than just a way to share your knowledge; it’s a tool to convert readers into clients. Include calls … Read more
In today’s saturated business landscape, standing out from the competition is crucial. But how can you establish yourself as the go-to authority in your industry? How can you position yourself as the expert who garners respect and attracts opportunities, clients, and partnerships? One powerful approach that can elevate your professional credibility is writing a business book. By sharing your knowledge and insights in a comprehensive and authoritative manner, you can establish yourself as a thought leader and industry authority. … Read more
With so many competitors out there, how do you stand out amongst business owners in your field? How about writing a business book? At the very least, having a book you can hand to a potential client puts you ahead of those who haven’t published. Also consider that the book you write is your personal touch on your area of expertise. It’s your glorified business card, and it tells customers why they should do business … Read more
In today’s fast-paced business world, writing a book can be a valuable tool for establishing credibility, building your personal brand, and sharing your expertise with a wider audience. However, writing a book can be a daunting task, especially for busy entrepreneurs and executives who already have a full plate of responsibilities. This is where having a coach to guide you through the process can be incredibly beneficial. A coach provides the support, accountability, and guidance … Read more
Boost Your Business with a Book: The Ultimate GuideDiscover how writing a book can elevate your small business marketing, enhance client attraction, and position you as an authority in your field. Have you ever thought about writing a book for your business? No? Well, let’s chat about why it might just be one of the best moves you could make. Imagine, for a moment, your business as a magnet. Now, what if I told you … Read more