social media

Posting on Social Media Isn’t Marketing: Here’s Why You’re Not Seeing Results

You can post every day. You can post beautiful graphics. You can even get likes. And still sell absolutely nothing. That’s not bad luck. That’s a broken strategy. Because posting is activity. Marketing is intention. Most people confuse the two and then wonder why their books, services, or offers just sit there like a corpse no one wants to claim. The Big Lie: “Be Consistent and You’ll Grow” Consistency is great… if you’re consistently doing … Read more

Two New Pinterest Accounts, Two Very Different Creative Worlds

If you’ve followed my work for a while, you already know I don’t fit neatly into one creative box. I write children’s books and horror comedy. I design clean nonfiction book covers and create unsettling horror collages. I help authors polish manuscripts—and then I turn around and make art with creepy dolls, ravens, and blood splatter. Because of that, I recently launched two separate Pinterest accounts, each representing a very different creative persona. This wasn’t … Read more

Amplify Your Reach: Social Media Tips for Writers

In today’s world, writers can easily connect with readers and others through social media. But how do you really make the most of it, to build an online audience and amplify your reach? The world of social media can seem big and scary, but there’s no need to worry. This part has essential tips on picking the best platforms, making engaging content, and connecting with your followers. You’ll learn how to shine on author social media. Let’s get started. Key Takeaways: Choosing the … Read more

5 Reasons Author Central is an Essential Part of Your Author Presence in the Amazon Bookstore

Do you want readers to buy your books? Of course you do. Then don’t just put your books in bookstores, put yourself out there too. Amazon’s Author Central brings both you and your books together in one place that you control. Besides introducing you to Amazon’s customer base, it encourages readers to buy more of your books, and here’s how. 1. Author Follows Amazon is invested in understanding their customers’ preferences because it results in … Read more

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