publishing

Why Every Chapter in Your Business Book Needs a Clear Point

One of the easiest ways to lose a reader is to make them wonder: “What was the point of that chapter?” It happens more often than you might think. A chapter starts with an interesting story, wanders through several related ideas, includes a few personal experiences, and eventually comes to an end. While the information was correct, the problem is that the reader finished the chapter without a clear takeaway. Every chapter in a business … Read more

Why “I Help Everyone” Will Kill Your Book

One of the first questions I ask business owners who want to write a book is simple: “Who is your reader?” The answer often sounds something like this: While that may sound inclusive, it’s one of the fastest ways to write a book that connects with no one. The more broadly you write, the more generic your message becomes, and generic books are easy to ignore. You Can’t Solve Every Problem Every reader picks up … Read more

5 Differences Between Self-Publishing and Traditional Publishing for Business Owners

One of the first questions business owners ask when they decide to write a book is: “Should I self-publish or pursue a traditional publisher?” It’s a fair question. After all, traditional publishing has long been viewed as the gold standard, while self-publishing was once considered a last resort. But the publishing world has changed dramatically. Today, many successful business owners choose to self-publish, while others pursue traditional publishing for the opportunities it can provide. The … Read more

5 Reasons Your Book Title Has to Sell and Tell

Many business owners spend months writing a book and only a few hours thinking about the title. Unfortunately, readers often do the exact opposite. Before they read your introduction, browse your table of contents, or learn anything about your expertise, they see the title. In a matter of seconds, they decide whether the book sounds relevant, useful, or worth investigating further. That’s why a good business book title has two jobs: it has to sell … Read more

How to Write a Cover Design Brief for Your Novel

Many authors believe they need to design their own book cover before hiring a cover artist. In reality, that’s one of the fastest ways to create confusion. Professional cover designers don’t need a rough Photoshop mockup or an AI-generated image. They need direction. Your job isn’t to design the cover. Your job is to explain the story, the audience, and the feeling you want readers to experience. Think of yourself as the creative director, not … Read more

How to Start Writing When You Don’t Feel Like a Writer

One of the biggest obstacles to writing a business book has nothing to do with time, publishing, or marketing. It’s identity. Many business owners never start because they don’t think of themselves as writers. They say things like: Here’s the good news: You don’t need to feel like a writer to write a useful business book. In fact, many of the best business books are written by people who never considered themselves writers at all. … Read more

The 6 Mistakes That Make Most Business Books Useless

Let’s start with an uncomfortable truth: Most business books fail. Not because the author lacks expertise, the topic isn’t valuable, or nobody wants the information. They fail because they’re difficult to read, impossible to apply, and quickly forgotten. Readers don’t finish them or recommend them or take action because of them. And ultimately, they don’t remember much about them at all. The good news? Most of these failures are entirely avoidable. After working with authors … Read more

What Is a Business Book Really Supposed to Do?

One of the biggest mistakes business owners make when writing a book is misunderstanding the job of the book itself. They spend months—or years—writing, editing, publishing, and promoting a book, only to be disappointed when it doesn’t generate significant sales or transform their business overnight. The problem usually isn’t the book. The problem is the expectation. Many business owners believe their book is supposed to be the product. In reality, a business book is usually … Read more

Stop Writing Your Life Story: How to Turn Experience Into a Business Book That Actually Helps People

Memoir creep is real. It starts innocently enough. You sit down to write a business book based on your experience, your expertise, your hard-won lessons, and your professional journey. Then suddenly Chapter 1 begins with your grandmother’s kitchen, your first job, your worst boss, your divorce, your dog, your spiritual awakening, and the time you realized spreadsheets could ruin a person’s soul. Some of that may be meaningful. Some of it may even be interesting. … Read more

Your Book Is Not the Business: What a Business Book Is Actually Supposed to Do

There’s a moment every business owner hits after publishing their book. You upload it. You announce it. Maybe you even get a few congratulations, a handful of sales, and a tiny spike of excitement. And then… nothing. No flood of clients. No speaking invitations. No magical transformation into “thought leader of the year.” Just a book sitting there. Here’s the truth most people don’t want to hear: Your book was never supposed to be the … Read more

The 5 Biggest Time Wasters When Writing a Business Book (And How to Cut Them Fast)

Most business books don’t fail because people can’t write. They fail because too much time is wasted on the wrong things. If writing your book feels slow, overwhelming, or like it’s never going to be finished… you’re probably stuck in one (or more) of these. Let’s fix that. 1. Endless Editing Loops What it looks like: You rewrite the same chapter over and over, trying to “get it right” before moving on. Why it’s a … Read more

The Top 3 Challenges Business Owners Face When Writing a Book

Writing a book can be a transformative endeavor for business owners, but it also comes with its own set of unique challenges. These challenges can make the process seem overwhelming and daunting. Here are three main issues that business owners commonly face when embarking on the journey of writing a book: 1. Time Management Business owners often struggle to find the time to write due to their demanding schedules. Balancing the daily operations, meetings, and … Read more

Introducing Polished Pages: Clean Up Your Manuscript Like a Pro (Even If You’re Not One)

Let’s be honest—MS Word is powerful, but it’s also sneaky. One moment you’re typing away, and the next your manuscript is littered with mysterious formatting marks, rogue section breaks, and quotation marks that can’t seem to make up their minds. If you’ve ever opened your document and muttered, “Why is it doing that?”—this book is for you. Polished Pages: A Comprehensive Checklist for Cleaning Up Your MS Word Manuscript is your go-to guide for transforming … Read more

How Author Coaching Helps You Achieve Your Goals

Do you dream of being a successful author? Have you ever worked hard on your writing, only to get stuck in the publishing maze? If you’re looking for personalized advice and guidance to reach your writing goals, we have a solution. It can hone your skills, show you effective writing methods, and give you the inside scoop on the industry. Imagine getting expert advice that refines your craft and helps shape your story. You could … Read more

Creating Magic: A Guide to Children’s Book Publishing

Welcome to the enchanting world of children’s book publishing! Have you ever wondered how those beloved stories come to life? Do you dream of seeing your name on a children’s book? In this guide, we’ll take you on a journey. Discover how to create and publish children’s books. Get ready to unlock the secrets and captivate young minds. Key Takeaways: Why Write a Children’s Book? Writing for kids is both thrilling and satisfying. It allows you … Read more

You Don’t Need an Agent to Publish

In the world of publishing, there has long been a common belief that to successfully navigate the complex and competitive industry, one needs to secure the services of a literary agent. While having an agent can certainly be beneficial, the notion that they are an absolute necessity for finding a publisher is not entirely accurate. In fact, in today’s digital age, there are numerous ways for writers to connect with publishers on their own, with … Read more

How to Write An Author Bio That Attracts Readers

So you’ve been putting off writing your author bio. Or maybe you wrote one in 10 minutes just to get it done, then you slapped it up on Amazon Author Central with a dulled-out selfie. After all, very few of us enjoy an afternoon of bragging about our books and other accomplishments. And no one reads them anyway, right? Wrong! Your author bio is your business card. It helps you stand out from the rest … Read more

Got EPUB and Paper Book Formatting Questions? ArmLin House Can Help

From the very beginning of self-publishing, formatting books has been one of my favorite things to do…like a hobby. I first learned the eBook process by writing the HTML and XML that encompass a book you can read on an eReader. After working in tech jobs for the early part of my career, it was a given that I’d delve deep into the guts of an eBook before learning any other method or tool to … Read more

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